La Tortillería is a creative company based in Monterrey, Mexico, with a passion for images and words with the exceptional ability of turning them into an exquisite reflection of an idea. Their forte is editorial design, but have a wide range of projects. On this interview Zita Arcq talks about the studio, the background, their process and projects.
1. First of all, can you tell us about the studio and the team behind La Tortillería?
La Tortillería started as two freelance graphic designers renting a space to do art and design work. The space was an old tortilla factory on San Pedro’s downtown, therefore the name. It was almost as if we didn’t decided it, we just called it that way when we said we were going to the studio, to go to “la tortillería” or the tortilla factory.
We started designing two magazines, it was a constant project, and every now and then we had other projects.
Eleven years later we’re a team of designers, copywriters, illustrators and photographers. We focus on combining design and functionality. And we design for others, not just to ourselves.
2. What influences your work?
Me, personally, I find inspiration on photography. Storytelling is an important side of design and photography. We’re also inspired by fashion, typography, traveling and reading.
3. Your projects have a multidisciplinary approach. What kind of work do you enjoy the most?
Editorial design. Photography and typography are everything, but if that’s not grounded by a story, then it won’t have sense or meaning. I enjoy a production and collaborating with photographers.
4. Which project is your favorite one?
My favorite project so far is the one I’m currently working on. It involves a collaboration with my favorite photographer, and can’t wait to share the result.
5. Can you tell us about your process?
We start by having a session with the client in which we make a creative brief together. Later we brainstorm ideas with the entire team and consider all the possible pathways to reach a solution or get to an idea, concept, identity or strategy to be developed. Next, depending on the type of project, we deliver partial samples of the work. But no project is alike, and that’s what is interesting about our work.
6. Can you tell us about the lifestyle at the studio?
Everyone who is or has been on the team has a reason to be there. Everyone is a fundamental part of the studio and no one is there by chance. This makes the work to flow better, everyone knows what to do, and this minimizes chaos.
When it comes to lifestyle, we’re a family, truly. We’re constantly seeking for excuses to make a celebration out of everything. Every week you can find something cool to eat like bread, cheese, tacos, tostadas, or any delicious dessert made by one of our designers.
7. To end the interview, tell us about what is next for La Tortillería?
To make better work each time, to solve many projects that are coming soon, which are mostly from outside Mexico. We’re working on several fashion projects, involving international photographers.
Don’t forget to follow them on Behance and Facebook.